Vital Academia & Clube de Lutas brings together the high-intensity energy of bodybuilding and the discipline of combat sports.
Founded in 2012, the gym is for people who value hard work over shortcuts, and the identity says exactly that. Extended, robust typography gives it institutional strength. A high-voltage contrast does the rest: bright red for the fight club, electric lime for the bodybuilding floor.
An aggressive, geometric 'V' works on its own across apparel and gear, or inside the traditional circular crest. Dramatic light and motion-blur photography capture the sweat and movement of the athletes and carry the motto: 'Para aqueles que amam isso' (For those who love this).
The identity wasn't built to look fancy. It was built to forge an old-school community grounded in consistency, respect and dedication.
