A small studio
for audacious brands.

Ouza comes from ousar, Portuguese for "to be audacious". We help founders find what makes their business different and have the courage to show it.

The Ouza studio desk in Goiânia Gabriel working alongside clients
Portrait of Gabriel Souza

Founder

Gabriel Souza

I'm a 30-year-old designer from Goiânia, Brazil. For nine years I've designed brands, campaigns and posters for clients in Brazil, the United States, Australia, Sweden and Japan.

I started Ouza because I kept seeing good businesses with forgettable brands: a logo and a couple of colors, but no story, no voice and nobody who truly connected with them. Today every project starts with strategy, and design comes last.

Outside the studio I'm into music, films and nature, which is probably why I see every brand launch like a movie premiere.

Gabriel Souza signature

Strategy first

We don't open Illustrator until we know who the brand is and who it talks to.

Direct and honest

You talk to the person designing your brand. Clear prices, clear deadlines, honest feedback.

Work that gives back

Every project helps a family in need. Good brands should do good things.

Part of every project we take goes to families in need across Brazil. We provide care in whatever form it's needed: food, help paying the bills, clothes, and time with people who need it. It started in Goiânia, and the goal is to reach families all over the country.

Video coming soon
Food baskets ready to be delivered A family receiving a food basket

When you build your brand with us, you're part of this too.

We share where the help went every month on Instagram. Follow along

Let's build a brand people love.

Tell us where your business is today and where you want it to go. We reply within two business days.

Apply for a project