Shaant comes from Shanti, a Sanskrit word meaning peace, or inner peace.
The challenge was to create an identity for the artist that carried that meaning. Nothing rough, abrupt or aggressive: the logotype had to feel smooth, light and gentle the moment you see it. We drew references from the Hebrew and Hindi alphabets.
The rest of the identity carries the same light, joyful and slightly mystical feeling the artist puts into his music: positive energy, peace and love.
