Lobos Burger is a Brazilian burger brand built around the energy of the night, the street and the idea of belonging to a pack. It was created for people who want a great burger without the gourmet attitude: honest food, big flavor and a bold personality.
More than selling burgers, Lobos wants to own the hunger of the night, turning the first bite into a ritual and every customer into part of the pack.
The identity follows the same spirit: raw, urban and expressive, but always intentional. Strong typography, high contrast, street graphics and the wolf create a language that feels young and intense. Charcoal black stands for the night and attitude; orange-red brings heat and movement.
The wolf started as the symbol and grew into a mascot that can show up anywhere (events, campaigns, merch, collaborations) while keeping the same confident attitude. We explored many directions, from rough sketches to vectors, avoiding anything that felt like a sports-team mascot or childish. The final wolf is simple, has attitude, and is something people actually want to wear.
