Ouza® Branding studio
Est. 2017, Goiânia, Brazil
Clients in the US, Australia,
Sweden, Japan and Brazil
We create brands peopledeeply connect withand love.
Strategy, positioning and visual identity for founders who want a brand with a face, a voice and a community that defends it. Not just a logo.
2017 – today
Selected work
Every brand here started with the same question: who is this brand, and why would anyone fall in love with it?
Design is the last thing we do. First we find out who your brand is: what it believes, who it talks to and why anyone should care. Then we give it a face.
Positioning
Where your brand stands in the market and in your customer's mind. Clear enough that the right people choose you, and the wrong ones don't.
Message
What your brand says and how it sounds: a story, a promise and a voice people can repeat.
Community
Brands that last have people around them. We design the rituals, language and content that turn customers into fans who defend the brand.
Visual identity
Only then the look. Logo, type, color, imagery and every touchpoint, built from strategy instead of taste.
What we build
Every project is shaped around what your business needs right now. Open a service to see who it's for.
A new brand built from zero: positioning, audience, story, voice, name check and the full visual identity.
For founders launching a business who want to start with more than a logo.
For brands that grew but still look like they did on day one. We reposition, rewrite and redesign so the brand matches the business.
For companies stuck competing on price or attracting the wrong customers.
Logo, symbol, typography, color, graphic system and photography direction, delivered with clear guidelines.
For businesses that already know who they are and need a face that matches.
Boxes, bags, labels, tags and everything the customer holds in their hands.
For food, fashion and product brands where the unboxing is the first impression.
Key visuals, launch posters and event campaigns with cinematic finish.
For events, launches and brands that need to make noise for a moment.
Social media templates and monthly content that keep the brand consistent after launch.
For brands that want help living their identity every week.
Five steps, three to six weeks
Immersion
We study your business, goals, competitors and audience.
Brand strategy
Positioning, message and community, written down.
Visual scenarios
A concept board of where your market blends in, and where you won't.
Visual expression
The identity system, tested on real touchpoints.
Delivery
Final files, guidelines and launch assets.
Hi, I'm Gabriel.
I've been designing brands for nine years, for burger shops in Goiânia, fight clubs, fashion labels, a telecom company, an American HVAC business and an MMA event in Stockholm.
Ouza comes from ousar, Portuguese for "to be audacious". It's the brief I give myself on every project: find what makes a business different, and have the courage to show it. You work directly with me from the first call to the final file.
Good to know
Studio hours
Mon–Fri, 8am–7pm, Brasília time
Location
Goiânia, Brazil. Working worldwide.
Do you work with small businesses?
Yes, as long as the product is validated and you're ready to grow. Most of our clients are founders with teams of 1 to 30 people.
Do you only design logos?
No. A logo is one piece of a brand. We build the strategy, the message and the identity together, so the logo actually means something.
How long does a project take?
Most projects take 3 to 6 weeks, depending on the scope and how quickly feedback comes back.
How much does a project cost?
Projects usually start at US$1,000 and depend on what your brand needs. Apply with a few details and we'll send a tailored proposal.
Do you work with clients outside Brazil?
Yes. We've worked with brands in the United States, Australia, Sweden, Japan and Brazil, fully remote, in English or Portuguese.
Which industries do you work with?
Mostly fashion, fitness, food and hospitality, tech, events and personal brands. If your brand needs a personality, we're a good fit.
Let's build a brand people love.
Tell us where your business is today and where you want it to go. We reply within two business days.
Apply for a project